Invention Solar’s price list is a ladder. Aged opt-in solar web leads at $3.00 each in the first week, $2.00 in the second, $1.50 to a month, $1.00 to ninety days, $0.50 after that — and then, on the bottom rung, a different product entirely: “US Homeowner Data” at ten cents a record. Everything above the last rung is a lead, a person who filled out a form. The last rung is a cold homeowner with a score, which is what a call center with setters to feed is actually shopping for when it lands on this page.
So this is a direct comparison on the data line, and a fair one has to do two things: describe what Invention Solar publishes about that data as the claims they are, and say what each claim would need to look like for a buyer to check it. Where the rest of the catalogue — transfers, appointments, opt-in leads — is the better buy, we say so.
Disclosure: Scout Data is our product and we sell homeowner phone files to solar call centers, which makes us a direct competitor on the data line. Treat our entry as a maker’s pitch and the rest as our honest read of inventionsolar.com as publicly advertised on 18 September 2026. We did not ask the vendor anything.
What Invention Solar publishes
| Product | Published price |
|---|---|
| Aged opt-in solar web leads, 0–7 days | $3.00 each |
| 8–15 days | $2.00 each |
| 16–30 days | $1.50 each |
| 31–90 days | $1.00 each |
| 91+ days | $0.50 each |
| US Homeowner Data | $0.10 each |
Live transfers (“real-time call transfers from pre-qualified, high-intent homeowners,” with a “120-second buffer period”), pre-set exclusive appointments and real-time exclusive web leads are on the site without a printed price. The company describes itself as having “over a decade of industry experience and over 4,500 residential solar companies served nationwide,” and delivers “via real-time API integration, email, or directly into your CRM system including GoHighLevel, Salesforce, and HubSpot.” For the data product, the ask is “send us your zip codes and suppression file” for same-day counts. A sample dial-data row on its services page reads: single-family, “Verified Homeowner,” “Credit 640+,” with the utility named.
Pricing and claims on this page are as publicly advertised at the time of writing — confirm current pricing with each vendor, and with our sales team for Scout Data.
A lead and a data row are not the same purchase
Before the data line, one distinction that the ladder makes easy to miss. An aged opt-in web lead, in Invention Solar’s own spec, ships with “opt-in date, IP address, and Trusted Form certificate” alongside the name, phone, utility and bill amount. Those three fields are a consent record. They are what makes a lead a lead: the homeowner asked about solar on a date, from an address, on a form that logged it, and a floor dialing that lead is dialing on a different legal footing from a floor cold-calling a compiled row. The trade is the one every aged ladder makes — the lead has been shared, the price falls as the response goes stale, and the floor still supplies the redial cadence. Whether that trade clears the bar is worked through in aged solar leads.
A ten-cent homeowner record has none of that. Nobody asked about solar. The row is a house the vendor believes is a good prospect, with a phone attached, and the floor generates the response itself. That is a perfectly good product — it is ours — but it is bought on a different set of terms, and the terms are laid out in how to buy call center leads. The rest of this page is about those terms.
The four claims on the data line, and what each would need
The propensity data is described as including “verified southern exposure, solar intent scores (3x-4x), roofing replacement signals, home value, equity range, and verified callable phone numbers that are DNC scrubbed.” None of those claims is implausible. Each is uncheckable from the page, and here is what would make each one checkable.
- “Verified southern exposure.” A roof’s orientation is a fact about the roof and can be read from imagery or from the building footprint. “Verified” implies a check against something. The checkable version names the source and the date — imagery from when, resolved how, on what share of rows — and ships the azimuth or the usable-roof figure on the record, so a floor can pull twenty addresses on a map and look.
- “Solar intent scores (3x-4x).” A score is a model output; a multiplier is a claim about outcomes. The FAQ describes “predictive analytics” using “AI and machine learning to analyze property characteristics, behavioral signals, and geographic viability.” The checkable version says three-to-four times what — response, appointment, install — measured on how many records, over what period, on whose dialer, against which baseline. Without those four, the multiplier is a description of the model’s intent rather than its result.
- “Roofing replacement signals.” A signal is either a fact — a roofing permit with a date, a roof past its local median age — or an inference. The checkable version says which, and for a fact ships the date on the row.
- “Verified callable phone numbers that are DNC scrubbed.” Callable means a line that rings. It does not say whose. The checkable version states the match — phone tied to the address, to a person at the address, or by name to the owner on title — the line type with its source, and the scrub date per row. The sample row’s “Verified Homeowner” has the same question inside it: verified against a deed, or against a consumer file’s homeowner flag?
These are the questions to put in writing before ordering counts, and they are the same questions to put to us. A vendor that answers them has a product you can audit on a sample against the county record and your own dialer export; a vendor that does not has a product you take on trust. The full script — four meanings of “match,” and how to get a vendor to say which one it reports — is in what a phone match rate means.
Score versus signal, and what a published lift looks like
The deeper difference between the ten-cent row and a property-record file is not whether there is a model on it. It is what the floor can audit. A file built on the property record selects homes on facts that exist independently of the vendor — no panels in the imagery, a solar permit with no array, a sale in the last ninety days — and every one of those can be checked for a sample of addresses against the county and the map. A propensity score selects on a probability the vendor computed, which can only be checked by dialing it.
We rank too, and we hold ourselves to the standard we are asking for above, so here is what a published ranking claim should look like. On a Bay Area solar floor’s dialer export in September 2026, records whose mobile showed carrier activity in five or more of the last twelve months produced 3.65 times the appointments per dial of the rest of the file, on two 25,000-record files pooled, with a 95% confidence interval of 1.98 to 6.74. On the same floor, a five-trait score with weights learned on the first file and applied to the second put 23 of 25 bookings in the top 40% of the ranked file, on 24,968 records. Those numbers sit on our benchmarks page with their samples and dates, and they are the shape a “3x-4x” claim needs before a floor sizes a campaign on it: the outcome, the sample, the period, the interval.
Where Invention Solar is the right buy
- A floor with closers and no setters. Live transfers and pre-set appointments carry the setter’s work inside the price. If the floor has nobody to generate the response, a ten-cent row from anyone is buying a function it does not have.
- Consent-based dialing. An opt-in lead with a dated consent record is a different legal footing from a cold file, and for a floor whose compliance posture requires that footing, no homeowner data product substitutes for it. What a consent record can and cannot carry is in TCPA-compliant homeowner leads.
- A managed program. The site offers to set up a dialer program and to connect buyers with contact centers. A solar company that wants outbound run for it, rather than data to run its own, is shopping for that.
Alternatives, by job
- Appointments and transfers. Price any per-lead product backwards from your close rate before comparing vendors — how to price a bought lead — and read exclusive vs shared solar leads before paying the exclusive premium. How floors book their own sits is in solar appointment setting.
- Cold homeowner data for setters. The five segments a solar floor should dial, and what each row has to carry, are in solar call center leads; the vendor map — brokers, skip-trace platforms and property-record files — is in call center data providers. Scout Data sells the third kind.
- Either, tested first. Ask every vendor, including this one and including us, for the four answers above in writing, then run a sample against the incumbent list with the same reps in the same hours. How to audit a lead vendor is the afternoon that turns a multiplier into a number you measured.
Frequently asked questions
Does Invention Solar sell leads or data?
Both, and they are different purchases. The catalogue as publicly advertised on 18 September 2026 is mostly leads — live transfers, pre-set exclusive appointments, real-time exclusive web leads and aged opt-in web leads priced by age — with one data line at the bottom of the price list: “US Homeowner Data” at ten cents a record, described elsewhere on the site as “High-TSRF Solar Propensity Data.” A lead carries a response and a consent record; a data row is a cold homeowner with a score attached. A call center comparing vendors is usually comparing the second.
How much do Invention Solar’s aged solar leads cost?
As publicly advertised on 18 September 2026: $3.00 each at 0–7 days, $2.00 at 8–15 days, $1.50 at 16–30 days, $1.00 at 31–90 days and $0.50 at 91 days and older. The site describes these as shared leads at multiple age brackets. No minimum order, replacement policy or refresh cadence is stated on the pages we read.
What is Invention Solar’s “High-TSRF solar propensity data”?
In the site’s words, data that “identifies homeowners most likely to purchase solar based on predictive analytics,” built with “AI and machine learning to analyze property characteristics, behavioral signals, and geographic viability,” where each record includes “verified southern exposure, solar intent scores that are 3-4x higher than average homeowner data, roofing replacement signals, home value, equity range, and callable phone numbers.” TSRF is total solar resource fraction, the site-assessment measure of how much available sunlight a roof plane can use. The page does not say how any of the claims was measured, so read each as a claim until a sample on your own dialer says otherwise.
Are Invention Solar’s phone numbers DNC scrubbed?
The FAQ says “all phone numbers are DNC-scrubbed and verified callable.” What the pages do not state is the scrub date, whether a registry status ships on the row, or whether the number was matched to the owner on title rather than to the address. Since the registry changes daily and the safe harbor turns on a 31-day window, treat the vendor’s scrub as a first pass and run your own before load, on any file from anyone.