DealMachine’s pricing page is more honest than most in this category. It shows the tiers, it shows the credit allowances, it shows per-piece mail rates, and it gives you a slider that sizes a plan against your record volume and headcount. You can answer “what will this cost” without talking to anyone.
What the page does not do — because no vendor’s pricing page does — is point out which of its three numbers decides your bill. For a single-operator investor it is the credit allowance. For anything with a team on it, it is the two words printed next to the price: per seat.
Disclosure: Scout Data is our product; treat that entry as a maker’s pitch and the rest as our honest read.
What DealMachine publishes today
As publicly advertised on 4 September 2026, on monthly billing:
| Tier | Published price | What the price buys |
|---|---|---|
| Basic | $99 per seat, per month | 10,000 data credits per seat |
| Pro | $149 per seat, per month | 20,000 data credits per seat, plus premium filters |
| Scale | $599 per package, per month | 100,000 records and 10 workspace seats per package |
An annual term is advertised at a 17% saving. Property and owner data, saved searches, the driving-for-dollars app, and API, CLI and webhook access appear on every tier; Scale adds SSO, onboarding and a dedicated account manager. Direct mail is usage-based on top, and the platform’s own coverage claim is 150 million-plus properties and 240 million-plus people records.
Pricing on this page is as publicly advertised at the time of writing — confirm current pricing with each vendor, and with our sales team for Scout Data.
Per seat is the load-bearing word
Two of the three tiers price the software by headcount and hand out credits per person. The third prices a package and includes ten people in it. That is not a small structural difference, and at team scale it produces a result worth checking before you buy.
Take ten people who between them need 100,000 records a month. Using the published figures:
- Basic, ten seats: $99 × 10 = $990 a month, for 10,000 credits each — 100,000 credits in total.
- Scale, one package: $599 a month, for 100,000 records and ten workspace seats.
Same headcount, same record volume, $391 a month apart — and the cheaper one is also the tier carrying SSO, onboarding and dedicated support. Go the other way and the gap widens: ten Pro seats is $1,490 a month, which does buy twice the credits, but a team that does not consume 200,000 records a month is paying $891 a month for headroom it will not use and will not carry forward.
The general lesson is not “buy Scale.” It is that per-seat pricing and package pricing describe different customers, and a growing team crosses the line between them silently. Two people on Basic is $198 a month for 20,000 records — the platform’s own worked example, and a perfectly sensible purchase. The same platform at ten people is a different product commercially, and nothing prompts you to re-run the arithmetic when you hire the fifth rep. Put a calendar reminder on it.
A credit is a bucket, not a rate
The plan sizer treats credits and records as interchangeable — two Basic seats give 20,000 credits and the slider reads 20,000 records a month. Useful for sizing, and not the same as a published conversion table. The page does not say how many credits a property lookup costs versus a contact enrichment versus an export, and those are the operations that empty the bucket.
So ask three questions before you sign, and get the answers in writing:
- What does each operation cost in credits? Lookup, enrich, export, re-enrich a record you already pulled.
- What happens when the bucket empties mid-month? A hard stop and a top-up purchase is a different operational risk from automatic overage, and one of them can pause a dialer floor on a Thursday.
- Do unused credits roll over? If they do not — which is the norm across this category — you are sizing for your peak month and paying for it twelve times.
None of this is unique to DealMachine. Every credit-metered platform has the same gap between the allowance on the pricing page and the consumption rate in the product. It is simply the gap where budgets go wrong, and it is worth ten minutes with a salesperson before it is worth a quarter of your data spend.
The mail line
Direct mail is priced per piece and published: a 4×6 postcard at $0.75 on Basic and $0.70 on Pro, a 6×9 at $0.81 and $0.80, a 6×11 at $0.89 and $0.87, with custom rates for high volume. For the investor audience this platform was built around, that line frequently dwarfs the subscription — a thousand postcards a month at $0.75 is $750, more than seven Basic seats.
If you are a solar or roofing operation reading this page, that mail pricing is the clearest signal that you are looking at a tool built for somebody else’s motion. Driving for dollars, postcards to distressed owners and a per-seat CRM describe an investor acquisition workflow, not a dialer floor working a storm footprint.
Turning the tier into cost per dialable contact
Subscription price is not the number that predicts your cost per booked appointment. That number is total monthly spend — subscription, credits, overages, mail — divided by the records that produced a working phone reaching the person you meant to reach. Two platforms with identical sticker prices produce very different answers once match rate and working-number rate enter the denominator, and the full worksheet is in our skip tracing cost calculator.
Run the same 500-record sample through every platform on your shortlist and compare that single figure. For a head-to-head against the other platform in this bracket, see DealMachine vs PropStream, and for the same pricing teardown applied to PropStream’s different structure — subscription plus per-record trace fees rather than seats plus credits — PropStream pricing. At the infrastructure end of the market, where you buy monthly record blocks instead of seats, the arithmetic is in BatchData pricing.
Who this pricing actually fits
Honestly assessed, the published card fits three buyers well. A solo investor or a two-person team, where $99 or $198 a month buys a complete acquisition workflow. A team of around ten that has done the arithmetic above and lands on the package tier. And a developer evaluating the data through API access that appears on every tier rather than behind an enterprise gate.
It fits one buyer badly: the growing sales floor that started on per-seat pricing and never revisited it. That is not a flaw in the pricing — it is the predictable result of buying a per-seat product for a job whose cost driver is records, not people. Where the platform sits against the wider field is in DealMachine alternatives.
Frequently asked questions
Is skip tracing included in the DealMachine subscription?
Contact data comes out of the plan’s monthly data credits rather than being billed as a separate per-record line — which is a genuinely different model from vendors that stack a trace fee on top of a subscription. The catch is the one every credit system has: the pricing page publishes how many credits you get, not how many credits each operation spends. Ask for that table before you size a plan.
Is annual billing cheaper?
The pricing page advertises a 17% saving on the annual term, which is the arithmetic shape of paying for roughly ten months instead of twelve. Worth taking if your volume is steady. Worth thinking twice about if you are still testing whether the platform fits, because the seat structure below is the thing most likely to change your mind in month three.
What does DealMachine cost for a ten-person team?
That depends entirely on which tier you put them on, and the published numbers do something counter-intuitive at that headcount — the package-priced tier can come in below the per-seat tiers for the same record volume and the same ten people. The arithmetic is worked through below. Do it before you buy seats.