To buy roofing leads well, judge every source by what one signed roof costs you — the price per lead divided by the share of leads that become signed jobs — and ask the seller how many other roofers bought the same lead before you pay. Everything else on this page is a way of getting honest numbers into that one division.
Roofing makes the division unforgiving. A homeowner buys a roof once in a long while, from one company, and the purchase usually runs through an inspection first. A lead sold to three roofers can produce at most one roof; the other two buyers paid for a conversation that ends with “we already signed.” And unlike most home-improvement leads, a roofing lead can go dead not because the homeowner lost interest but because the job got done.
Disclosure: Scout Data is our product, and it is an alternative to buying leads, so we have a stake in the last section. The prices and rules quoted here come from the sellers’ and regulators’ own pages, dated, so you can check them yourself.
A vendor’s own numbers, run to the signed roof
Few lead sellers print prices. Fixr, which runs a roofing cost estimator for homeowners and sells the resulting requests to roofers, does: as of October 2026 its page for roofing contractors lists four tiers, and says a homeowner who picks one contractor becomes an exclusive lead while one who asks for two or three quotes becomes a lead “shared with one or two other roofers.” The same page claims that contractors buying roofing leads can expect to reach 70–80% of them, turn 20–35% of replacement leads into in-home appointments, and convert 3–8% of leads into paying jobs. Those are the seller’s figures, not an audit, but they let us run the division with a vendor’s own inputs:
| Lead type (Fixr, October 2026) | Price per lead | Cost per signed roof at 8% lead-to-job | Cost per signed roof at 3% lead-to-job |
|---|---|---|---|
| Exclusive, high intent | $150–$180 | $1,875–$2,250 | $5,000–$6,000 |
| Shared with 1–2 other roofers, high intent | $80–$120 | $1,000–$1,500 | $2,667–$4,000 |
| Exclusive, affiliate | $60–$70 | $750–$875 | $2,000–$2,333 |
| Shared, affiliate | $20–$30 | $250–$375 | $667–$1,000 |
Read the table across, not only down. Within any one tier, moving from the top of Fixr’s close range to the bottom multiplies the cost of a signed roof by about 2.7 — roughly the same size of jump as going from shared to exclusive at the same intent level. The rate you close at is as big a lever as the tier you buy, and it is the one number the seller cannot give you: it belongs to your callback speed, your inspectors and your market.
Then hold the result against the ticket. HomeAdvisor’s cost guide, updated June 17, 2026, puts the national average roof replacement at $9,609 with a normal range of $5,902–$13,378. At $4,000 per signed roof — a $120 shared high-intent lead at the bottom of the close range — lead cost alone is about 42% of that average job, before materials, labour or commission. The same lead at the top of the range costs $1,500. That gap is the whole business case, and how to turn your own margin into a ceiling price is laid out in how to price a bought lead.
Fixr does not publish a close rate per tier, so the table applies its single 3–8% range to every row to show the spread. Exclusive leads should close better than shared ones; whether they close enough better is the test below.
Shared or exclusive: the break-even close rate
Divide the exclusive price by the shared price and you have the factor by which the exclusive lead must out-close the shared one to cost the same per roof. At Fixr’s published floor prices it is $150 ÷ $80 = 1.875: if shared leads sign at 4%, exclusive leads must sign at 7.5% to break even. A team that calls back inside minutes may already win most shared leads and gets little from exclusivity; a team that calls back after lunch is the one exclusivity rescues. The general version of the trade, with a worked example, is in exclusive vs shared leads.
Three different things sold as “roofing leads”
| Pay-per-lead marketplace | Aged leads | Data list | |
|---|---|---|---|
| What you get | A homeowner who asked for a quote recently | The same kind of request, weeks or months later | Homes and owners you selected; nobody asked |
| Who else has it | You alone, or one to three other roofers | Everyone who bought it fresh, plus other aged buyers | Whoever bought the same file |
| Published price example | Fixr: $20–$180 by tier (October 2026); Angi: no per-lead price on its public sign-up page | Aged Lead Store: $0.25–$2.00 for home-improvement leads 30–365 days old (October 2026) | Per record; varies by seller and fields |
| The roofing-specific risk | Racing other roofers to one inspection | The roof was already replaced | No stated interest; the reason to call is yours to bring |
Aged leads deserve their own page because the reason the homeowner filed — a leak, a storm, an old roof — decides how much of the lead is left; that is aged roofing leads. The one thing to carry from it here is the usage line on Aged Lead Store’s own roofing page as of October 2026: shared internet leads “for use in email, direct mail, door knocking, or manual dialing not using regulated technologies to phones not on any DNC lists.” Read that as the seller telling you what the lead is licensed for.
Questions to ask any seller, in writing
- How many times has this lead been sold? Not “is it exclusive,” but how many contractors receive it over its whole life — an exclusivity window says nothing about the resale after it closes.
- How old is it? The date the homeowner submitted the request, not the date the file was exported. A storm lead’s value also depends on the storm date.
- What is the refund policy? Which reasons earn a credit — wrong number, outside your area, never asked, already hired — how many days you have to claim, and whether a credit is cash or more leads. Ask for the policy as a document, not a sales promise.
- What did the homeowner agree to? Which companies the consent on the form names, and whether you can see the form. Consent given to a website weeks ago does not travel to you with the file.
- Repair, replacement or insurance? A leak repair and a full replacement are different jobs with different close rates; a seller that cannot split them is selling you an average.
These questions are not paranoia. On April 21, 2023, the FTC approved a final order against HomeAdvisor requiring up to $7.2 million in redress after charging that it “made false, misleading, or unsubstantiated claims about the quality and source of the leads” it sold to service providers. And the calls are yours: under 47 U.S.C. § 227(c)(5), a person who receives more than one call in 12 months by or on behalf of the same company in violation of the do-not-call rules can sue for up to $500 per violation, up to three times that if the violation was willful or knowing. Scrub before you dial, and take your setup to counsel — the roofing-specific failure points are in DNC scrubbing for roofing and HVAC.
Buy small, measure by source, then decide
Treat a first order as an experiment. Buy one batch from each source you are considering, tag every lead with its source at import, and record three dates against each: first contact, inspection held, contract signed. After a month, divide each source’s spend by its signed roofs. Keep the sources whose cost per roof leaves margin, renegotiate or drop the rest, and keep storm leads and retail leads in separate columns, because they close on different clocks. If an inspection is booked but never held, that is a lead-quality signal, not a sales one.
When to stop buying and build the list
Every bought lead is a homeowner someone else found and is reselling. The alternative is to choose the homes yourself — roofs old enough or worn enough to be due — and reach the owner before any form gets filled. Scout Data builds lists of homes by roof age and roof condition in your territory, with homes that were already re-roofed taken out; each comes with one live mobile, matched by name to the owner on title, DNC-scrubbed before delivery. Ask for a free sample from the tens of thousands of roofs we have already read. The wider set of channels, bought and built, is in how to get roofing leads, and the software that puts owner phones beside a property search is compared in roofing prospecting software.
Frequently asked questions
How much do roofing leads cost to buy?
It depends on exclusivity and on how the homeowner was found. As of October 2026, Fixr’s page for roofing contractors lists exclusive high-intent leads at $150–$180, high-intent leads shared with two or three contractors at $80–$120, exclusive affiliate leads at $60–$70 and shared affiliate leads at $20–$30. Angi does not print a per-lead price on its public sign-up page. Aged Lead Store lists home-improvement leads 30–365 days old at $0.25–$2.00. Price the lead by what a signed roof ends up costing, not by the sticker.
Are exclusive roofing leads worth the extra money?
Only if they close often enough to cover the gap. At Fixr’s published prices as of October 2026, a $150 exclusive lead has to turn into a signed roof about 1.9 times as often as an $80 shared lead just to cost the same per job ($150 ÷ $80 = 1.875). Track lead-to-signed-job by source for a month before deciding; the answer depends on how fast your team calls back and how well it closes.
Are aged roofing leads worth buying?
For a team with idle phone time and a manual-dial process, sometimes. They are cheap because they are old and shared: as of October 2026, Aged Lead Store describes its roofing leads as shared internet leads in 15–85 and 86–500 day segments, sold “80–95% off the price of exclusive, real-time leads,” for “manual dialing not using regulated technologies to phones not on any DNC lists.” The roofing risk is that many of those homeowners already bought a roof from someone else.
What should I ask a roofing lead company before I buy?
Five things, answered in writing: how many contractors receive each lead over its whole life, not just during an exclusivity window; the date the homeowner submitted it; the refund or credit policy, with the reasons it covers and the deadline to claim; what the homeowner consented to and which companies the consent names; and whether the lead asked for a repair, a replacement or an insurance inspection.