Roofr Pricing 2026: $109 to $349/Month + Reports

As of late 2026, Roofr pricing starts with a free tier and scales up to $349/month, depending on the CRM features your roofing business needs. Unlike many competitors, Roofr includes unlimited users on all plans, meaning your software costs do not increase simply because you hire more sales reps.

Roofr began as a roof measurement tool but has expanded into a full roofing CRM, including proposals, digital signatures, and project management. Their pricing model separates the monthly software subscription from the per-report cost of their aerial measurements.

Roofr vs Scout Data

	Roofr	Scout Data
How you start	Free Starter plan. Paid plans start at $109/month, offering discounted reports and CRM features.	A free test batch: describe your list, a data expert replies within the hour on business days, and the batch ships within 24 hours of the brief.
Price	$109 to $349/month for full platforms, plus $13 per measurement report. As publicly advertised.	One monthly rate for the team, quoted after a free test batch, with no per-record price.
Built for	Roofing contractors running estimates, measurements, proposals, and CRM from one tool.	Scout, a map of every home in your territory with its live property signals — new permits, storm paths, roof age, move-ins — and the owner on title.

Roofr prices as publicly advertised in late 2026. Confirm current pricing with the vendor.

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Roofr Subscription Tiers

According to their public pricing page, Roofr offers four main plans. Note that annual billing offers a slight discount, but these are the month-to-month rates:

Starter ($0/month): Best for new contractors. Includes basic job boards, trial proposals, and unlimited users. Measurement reports cost $19 each.
Measure+ ($109/month): Lowers the cost of measurement reports to $13 each and guarantees faster delivery. Adds material calculations and CSV downloads.
Essentials ($249/month): Adds full sales workflows, including unlimited proposals, e-signatures, and payment processing integrations.
Scale ($349/month): Designed for larger teams, adding custom job tags, advanced crew management, and QuickBooks Online integration.

Optional add-ons include the Instant Estimator for $149/month, which allows homeowners to get estimates directly from your website. If you are comparing other software, read our guide on Roofr alternatives.

Measurement Report Costs

The cost of aerial measurement reports depends on your subscription tier. On the free Starter plan, reports are $19. On any paid plan (Measure+, Essentials, or Scale), the price drops to $13 per report. If you need Xactimate (ESX) files for insurance claims, they cost an additional $10 to $12 per report.

Scout Data

If you are evaluating roofing prospecting software to find homeowners before you measure their roof, Scout Data offers a different approach. Scout Data provides fully resolved homeowner profiles that are ready for your dialer, eliminating the need to stitch together property lists and skip tracing vendors. For data buyers, it is one monthly rate quoted after the free test batch.

Pricing on this page is as publicly advertised at the time of writing — confirm current pricing with the vendor, and with our sales team for Scout Data.

Scout Data instead of Roofr

What you get: homeowner lists built from live property signals — new permits, storm paths, roof age, move-ins — with mobile numbers matched to the owner on title, scrubbed against the Do Not Call registry before delivery, and dead numbers replaced.
What it costs: full-service data is one monthly rate for the team, quoted after a free test batch, with no per-record price. Self-serve Scout: try Pro free for 7 days, with List Builder and every map overlay.
Keep Roofr when you need roof measurement reports, a CRM, and an instant estimator tool integrated into one platform.

To switch, describe your current list. A data expert replies within the hour on business days, and the test batch ships within 24 hours of the brief. Dial it against your current list.

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Frequently asked questions

How much are Roofr measurement reports?

On the free Starter plan, Roofr measurement reports cost $19 each and are delivered in 24 hours or less. On any paid subscription plan, starting at $109/month, the price per report drops to $13 and delivery is guaranteed within 2 to 6 hours.

Does Roofr charge per user?

No, Roofr offers unlimited users on all of its plans. This is a significant difference compared to many other roofing CRMs that charge a per-seat fee for every employee added to the platform.