Roofr is four products in a trench coat: aerial measurement reports, proposals, invoicing and payments, and a job board with automations. The pricing reflects that — a cheap report price gated behind a monthly platform fee.
Which means “Roofr alternatives” is not one question. It is two, and they have almost nothing to do with each other. Are you replacing the measurement, or are you replacing the software wrapped around it? Answer that first and half the internet’s shortlists become irrelevant to you.
Disclosure: Scout Data is our product. We are not a measurement vendor, a proposal tool or a roofing CRM, and we do not compete with anything named below.
What Roofr publicly advertises
| Plan | Billed monthly | Report price | What it is for |
|---|---|---|---|
| Starter | Free | $19, delivered in 24 hours or less | Reports plus a basic job board and ten trial proposals, invoices and work orders |
| Measure+ | $109 a month | $13, with 6-hour and 2-hour guaranteed delivery | Measurement volume, without the full platform |
| Essentials | $249 a month | $13, delivered in 2 hours or less | Unlimited proposals, invoices and work orders, ten automations, card and ACH payments |
| Scale | $349 a month | $13 | Seven customisable job boards, 25+ automations, performance dashboard and reporting |
Billed yearly, Essentials is advertised at $209 a month and Scale at $299. Turnaround upgrades are priced per report on the free tier — $5 for 12 hours, $15 for 6 hours, $30 for 2 hours — and an ESX bundle is advertised at $31 on Starter and $23 on the paid plans. Named add-on subscriptions include an instant estimator, a website product and an AI receptionist.
Every figure above is what Roofr publicly advertised on its own pricing page at the time of writing, and rate cards move. We have quoted monthly billing throughout because the page’s annual figures were not unambiguous for every plan on the day we read it — confirm current pricing, annual rates and plan contents with the vendor directly.
The report discount is not why you would pay
This is the calculation that reframes the whole decision, and it takes one line.
The paid plans save you $6 a report against the free tier — $19 down to $13. Essentials costs $249 a month. $249 ÷ $6 is 41.5, so you would need to order about 42 reports a month before the plan pays for itself on report price alone. On Scale, $349 ÷ $6 is 58 reports a month.
Very few roofing companies order 42 measurement reports a month. Which means that for most buyers, the plan is not a volume discount at all — it is a software purchase, and the cheaper reports are a rounding error attached to it. Evaluate it as software. If the proposals, payments and job board are not going to replace something you are already paying for, the free tier with $19 reports is very likely the correct answer and the upgrade is a leak.
Turn that around and it also tells you when Measure+ makes sense: at $109 a month it breaks even at about 18 reports a month, and it is the only tier that sells volume without the platform attached.
If you are replacing the measurement
Then the platform is irrelevant and the comparison is straightforward. Price, turnaround, and whether the people you have to satisfy accept the report.
- EagleView — the most widely recognised on claim work, priced per report by roof size band and volume tier, advertised from $24.25 for a small residential Construction report at its Gold tier.
- GAF QuickMeasure — per-report aerial measurement with preferential terms for GAF-certified contractors, which makes it hard to beat on everyday retail estimating if you hold the certification.
- RoofSnap — a subscription plus your own measuring, so the marginal cost per roof falls furthest at volume and rises in office labour if you order occasionally.
- Hover — on-site photo capture rather than aerial, so it answers a different question. Covered in Hover alternatives.
Competitor pricing above is what those vendors publicly advertised on their own pricing pages at the time of writing and varies by plan, volume and certification. Confirm current terms directly with each vendor.
If you are replacing the software
Now you are shopping in the roofing CRM market, which is a completely different aisle with a completely different failure mode: migration. Roofr’s platform is relatively young and light, and the honest read is that most teams who outgrow it outgrow it in one of two directions.
Toward production management. Material ordering, crew scheduling, job costing and supplier integrations — the operational half of a roofing business that a proposal tool does not touch. That is JobNimbus and AccuLynx territory, and the trade-off is that both quote rather than publish. We cover the switching cost in JobNimbus alternatives and the claims-heavy case in AccuLynx alternatives.
Toward a published, cheap, general contractor platform. Contractor Foreman advertises tiers by user band from $49 a month for one user to $332 for unlimited, billed annually — broader and less roofing-specific, but priced in public and hard to argue with on cost. Leap publishes too, with Leap CRM Essential at $79 a month for a single user and Team from $298 with additional users at $99.
The question underneath both branches
Whichever half you are replacing, notice what neither half does. A measurement vendor prices a roof you have already decided to bid. A CRM organises jobs you have already won. Between those two sits the only number that moves your cost per job, and no product in either aisle touches it: how many roofs you measured and proposed to win one.
Take last quarter’s report count, divide by jobs sold. On the free tier at $19, ten reports per sale is $190 of measurement spend per job before an estimator’s hour. Halving the ratio saves more than any plan change on this page, and it does not require switching anything.
Where Scout Data fits
List Builder and Scout sit in front of both halves of Roofr. Hail and wind footprints mapped within hours, more than a million new permits a week, roof age and ownership changes, resolved into a ranked list of addresses with owner-matched, DNC-scrubbed phone numbers. You keep whichever measurement vendor and whichever CRM survive your evaluation.
The permit signal is the one worth knowing about here, because it is subtractive and free of charge to act on. Across 12.9 million residential roofing permits we measured a national median replacement interval of 14 years. A house that pulled a roofing permit three years ago is not a bid — it is a report you should not order, on either tier, at either price.
Frequently asked questions
Is Roofr free?
There is a free Starter tier, and it is a real one rather than a trial. As publicly advertised at the time of writing it carries measurement reports at $19 delivered in 24 hours or less, one basic job board, ten trial proposals, invoices and work orders, and five automated actions. You pay per report and nothing else. The paid plans drop the report price to $13 and unlock the software around it.
Is Roofr cheaper than EagleView?
Per report, on the everyday residential product, yes — $13 to $19 against EagleView’s advertised $24.25 to $32.75 for a small residential Construction report depending on volume tier. The comparison is not purely price, though: carrier and adjuster familiarity on claim work differs, and several contractors run a cheap report for retail estimating alongside a more established one for claims. We break the EagleView card down in EagleView pricing.
Does Scout Data replace Roofr?
No. We do not measure roofs, produce proposals, invoice or run a job board. Roofr is downstream of us: we decide which addresses deserve a report, Roofr produces the report and the document the homeowner signs.