Aged hail damage roofing leads are homeowners living in the footprint of a storm that occurred months ago, whose roofs have not yet been repaired or replaced. While the first 72 hours after a storm are highly competitive, targeting aged leads 6 to 12 months later offers a quieter pipeline with lower marketing costs.
Most out-of-town contractors leave a storm market within a few months, assuming the area is tapped out. However, many homeowners delay inspections, fight with their insurance companies over payouts, or simply ignore the damage until a leak forces the issue. This creates an opportunity for local roofers to work the old storms. For the basics on early storm targeting, see our guide on hail damage roof leads.
Comparing cost and conversion rates
Fresh leads on day three are expensive to acquire. Door knocking is saturated, pay-per-click advertising costs spike, and homeowners are overwhelmed by the sudden influx of roofing companies.
Months later, the environment changes. By buying a homeowner list and using outbound telemarketing, a roofing company can reach the remaining uncontracted homes at a fraction of the cost. The key to conversion is ensuring the list is rebuilt, rather than just re-sent. The homes that have already been re-roofed must be taken out so the sales floor is not calling properties that just signed a contract.
When filtered correctly, the conversion rate on an aged list can rival that of fresh leads, because the homeowner is no longer receiving dozens of calls a week. It becomes a core part of effective roofing lead generation strategies.
Where Scout Data fits
Disclosure: Scout Data is our product. Scout Data builds lists of homes by roof age and roof condition, with homes already re-roofed taken out.
Frequently asked questions
How long after a storm can you work hail damage leads?
Roofers can often work hail damage leads 6 to 12 months after a storm, depending on the state and the homeowner’s insurance policy. Many policies allow up to a year to file a claim, meaning aged leads remain viable long after the storm chasers have left town.
Why are aged hail leads cheaper to work?
Aged hail leads are cheaper to work because the initial frenzy of out-of-town contractors has died down, reducing competition and marketing costs. A re-filtered list that removes homes already re-roofed yields a quieter, more receptive audience.