Aged Lead Store is a self-serve marketplace where insurance and home-service agents buy internet leads that are 15 to 365 days old. As of October 2026, prices run from $0.25 to $8.00 per lead.
Disclosure: Scout Data is our product; treat that entry as a maker’s pitch and the rest as our honest read.
The math problem with cheap aged leads
The appeal of aged internet leads is obvious: you can buy hundreds of them for the cost of a single real-time exclusive lead. But a lead that was generated online 90 days ago has typically been sold to three or four other companies before it even became “aged.”
By the time you dial it, the homeowner has either already bought the service or learned to screen unfamiliar numbers. The low upfront cost is paid back in dialer time: reps burn hours clicking through disconnected numbers, wrong parties, and angry homeowners. To see how these lists hold up on a calling floor, see our guide on homeowner cold calling lists.
Replacing aged leads with fresh property data
Call centers shifting away from aged leads are not moving to $150 exclusive real-time leads. They are moving to raw property data appended with skip-traced phones. Instead of buying a person who filled out a form 60 days ago, you buy a list of homes that physically need the work right now.
For example, instead of buying aged solar leads, a call center pulls a list of single-family homes with 15-year-old roofs and no solar panels, appends the owners’ phone numbers, and dials them. The cost per record is similar, but you are the first person calling about it.
Where Scout Data fits
Scout Data builds audiences from live property signals — storm exposure, permit activity, roof age, and ownership change — and ships them with phones matched by name to the owner of record.
Lists are scrubbed against the federal do-not-call registry before delivery, with dead numbers replaced. It provides the volume of aged leads but the relevance of fresh data, designed for high-volume dialing floors.
Frequently asked questions
How much do aged leads usually cost?
Aged internet leads typically run from $0.25 to $8.00 per lead, depending on the vertical and how old the lead is. While the sticker price is low, the true cost includes the time your reps spend dialing disconnected numbers and people who already bought from someone else.
Are aged leads TCPA compliant?
It depends entirely on the provider and how you dial them. Many aged leads were generated via generic co-registration forms with questionable consent trails. If you are using an outbound dialer, you must ensure the list is scrubbed against the National Do Not Call Registry to remain compliant.
What is a good contact rate for aged leads?
A 5% to 8% contact rate is common for heavily worked aged internet leads. A high percentage of the phones will be disconnected, full voicemails, or wrong numbers because the lead has been sold and dialed by multiple companies over several months.