RGR Marketing is a solar and home services lead vendor that sells real-time and aged leads based on custom, dynamic pricing, typically requiring a 100-lead minimum order as of late 2026.
Solar installers use them to purchase pre-filtered batches of leads with specific criteria like electric bill size or roof shade. However, companies scaling their own call centers often look for alternatives when they want direct access to the raw homeowner data to feed their dialers.
Buying leads vs buying data
Lead vendors aggregate interested consumers and sell those profiles at a premium. While this saves you from doing the initial outreach, the cost per lead is high—especially for exclusive solar leads.
For call centers, buying raw homeowner data is a more scalable approach. When you learn how to buy solar leads directly as raw data, you pay pennies per record instead of tens or hundreds of dollars. You build the pipeline yourself, which requires a strong outbound team but drastically lowers your overall customer acquisition cost.
The role of aged leads
Many lead vendors also sell aged leads—prospects who opted in weeks or months ago but never closed. These are cheaper than real-time leads but suffer from low contact rates because the homeowner has likely already been called by several other companies.
If your strategy relies on volume dialing, purchasing a fresh, exclusive list of homeowners in your target zip codes often outperforms buying aged leads that have been heavily recycled by other installers.
Instead of buying expensive batches of pre-packaged leads, Scout Data gives you direct access to complete homeowner lists. You get the property data and verified phone numbers you need to run your own high-volume outbound campaigns efficiently.
Frequently asked questions
Does RGR Marketing sell exclusive leads?
Yes, RGR Marketing offers both exclusive and shared leads. Exclusive leads are sold only to you, while shared leads are distributed to multiple installers and are typically cheaper.
What is the minimum order for solar leads?
Many traditional lead vendors require a minimum order, often starting at 100 leads, to begin a campaign. Direct data providers usually sell lists based on record count rather than a fixed lead minimum.