Roofs Local connects homeowners with roofing contractors by offering instant, free roof replacement estimates based on aerial imagery. For contractors, Roofs Local operates on a flat-fee, pay-per-lead model with no monthly subscription required.
This guide looks at how Roofs Local works and compares it to other lead generation models, including buying your own homeowner data directly for outbound campaigns.
Disclosure: Scout Data is our product. We sell direct homeowner data lists, not pay-per-lead inbound marketing.
How Roofs Local prices its service
The platform has two sides: one for the homeowner and one for the contractor.
- For Homeowners: The service is entirely free. A homeowner enters their address, the platform measures the roof area via aerial imagery, and applies a regional Cost Index to provide an instant price estimate. For example, a baseline estimate might be adjusted by 1.10x in Florida or 1.44x in Hawaii.
- For Contractors: Contractors pay a flat fee per exclusive lead. There are no sign-up fees or long-term contracts. The lead is exclusive, meaning it is not sold to three or four other roofers at the same time.
Competitor figures above are what those vendors publicly advertised on their own sites at the time of writing. Confirm current pricing directly with each vendor.
Alternatives to pay-per-lead platforms
Platforms like Roofs Local and Instant Roofer are highly effective for capturing high-intent homeowners who are actively looking for a quote. However, because you are paying for the platform’s marketing effort, the cost per lead is significantly higher than sourcing your own data.
The primary alternative is taking control of your own outreach. Instead of waiting for a homeowner to request an estimate through a third-party website, contractors can purchase direct lists of homeowners. If you know how to run outbound campaigns, you can target specific neighborhoods based on storm history or roof age. This requires you to handle the roofing appointment setting yourself, but it dramatically lowers your cost per contact.
The market figures above are public records. Scout Data’s roof lists are a separate product.
Frequently asked questions
How does Roofs Local charge contractors?
Roofs Local charges contractors a pre-agreed flat fee for each exclusive lead they receive. There are no monthly subscription fees, sign-up fees, or long-term contracts required.
Are Roofs Local leads exclusive?
Yes, Roofs Local provides exclusive leads, meaning the homeowner’s request is sent to only one contractor in their network rather than being sold to multiple competing companies at once.
Is Roofs Local free for homeowners?
Yes. The platform uses aerial imagery to measure the roof and gives the homeowner an instant price range estimate based on a local Cost Index, all for free. The contractor covers the lead generation cost.