StormLead pricing for roofing leads starts at $175 per standard exclusive lead as of November 2026, according to the vendor's official website. They also offer a self-service storm tracking application for $29.99 per month. While pay-per-lead models can be a quick way to get started, growing roofing companies often seek more scalable ways to prospect without paying a premium for each individual homeowner contact.
Disclosure: Scout Data is our product; treat that entry as a maker’s pitch and the rest as our honest read.
StormLead pricing options
StormLead offers multiple pricing models depending on how you prefer to acquire customers—either by purchasing verified leads directly or by using their software to find your own.
- Verified Leads: Their core offering is 100% exclusive, AI-verified storm damage leads. As of late 2026, these leads cost $175 each. They offer an introductory rate of $99 per lead for the first three purchases.
- Storm App Subscription: If your team prefers to canvass, they offer a software plan at $29.99 per month (or $299.99 annually) that includes real-time hail and wind alerts along with address-level damage maps.
- Managed Marketing: For contractors wanting a fully managed pipeline, their full-service marketing tier typically recommends $1,500 to $3,000 per month in ad spend on a 60-day agreement.
StormLead pricing models reflect publicly advertised information at the time of writing. Confirm current pricing with the vendor.
Comparing exclusive leads to data lists
Buying exclusive leads at $175 a piece means you are only paying when a homeowner has already shown intent. This can save time for your sales reps. However, at that price point, your customer acquisition cost can quickly rise, especially if your close rate fluctuates.
Many established contractors move away from buying individual leads and instead purchase targeted property data. By pulling lists of homes with aging roofs or recent storm activity, you own the data outright and can market to those homeowners multiple times through direct mail, door knocking, and telemarketing. For more options on how to source your own leads, explore our guide on StormLead alternatives or read our breakdown of exclusive vs shared roofing leads.
Frequently asked questions
How much do StormLead roofing leads cost?
StormLead charges $175 per standard exclusive lead, with an introductory rate of $99 per lead for your first three leads.
Does StormLead charge a monthly fee?
There are no monthly fees for purchasing individual leads. However, they offer a software subscription called StormLeads App for $29.99/mo, which provides real-time storm tracking and maps.
Are StormLead leads exclusive?
Yes, StormLead markets its leads as 100% exclusive, meaning they are sold to only one contractor, unlike shared marketplace leads.