Case study›Solar · Phoenix West Valley · Our dialer
20 appointments from 2,038 high-bill homes in the West Valley
A West Valley solar team worked one list of high-bill homes with no solar in our dialer from October 13 to 30: 2,593 dials into 2,038 homes, 502 homeowners reached, and 20 appointments. Only 6% of the homes had a wrong number or a bad line.
- Who
- A solar sales team in the Phoenix West Valley
- Customer type
- In-house call team
- Sells
- Solar, by phone
- Market
- Phoenix West Valley, Arizona
- Team
- 8 caller links in our dialer
- Dialer
- Ours
- List
- One, high electricity use and no solar
Counted in our dialer, where the team made every call, October 13 to 30, 2026.
One market, one list
This team sells solar in Arizona’s West Valley: Peoria, Surprise, Avondale and Glendale. From October 13 to 30 its callers worked one list in our dialer.
The list was homeowners with no solar and high electricity use. A high bill is the reason a homeowner stays on the call. No panels means there is still something to sell.
20 appointments from 2,038 homes
The callers made 2,593 dials into 2,038 homes. 596 calls were picked up, and 502 of those were the homeowner. 20 homeowners booked an appointment.
That is about 8 appointments for every 1,000 dials. It is a harder ask than calling a home that already has panels, and we publish it anyway. Most solar teams sell to homes without panels, and this is what a real list of them books.
What the team did right was focus: one market, one list, worked every day. And the data held up. 118 of the 2,038 homes had a wrong number or a bad line, 6%, so most dials reached the right house.
How it works
We take out homes that already have panels, keep the homes whose electricity use is high, and you only pay for homes that come with an active cell phone.