Datafinder is a data append platform that allows marketers to upload existing customer files and enrich them with over 150 demographic and lifestyle attributes for better targeting. Companies use their LifeData API to add missing emails, phone numbers, and household wealth indicators to their databases to improve audience segmentation.
Reviewing Datafinder alternatives for list building
Marketers looking for Datafinder alternatives generally evaluate data accuracy and append rates across providers. A high append rate is only useful if the appended emails and phone numbers are active and belong to the right consumer. If you are comparing vendors, you can read our breakdown on skip tracing vs data append to understand how data providers price these services differently based on what you already know about the prospect.
Teams that rely heavily on Datafinder often use it to build predictive models or run multi-channel campaigns. Alternatives in this space include enterprise providers like Acxiom or platforms like DataZapp that offer pay-as-you-go demographic appends.
Where Scout Data fits
Scout Data builds audiences of property owners, shipping them with owner-matched, DNC-scrubbed phones and dead numbers replaced. It is built for outbound dialing, offering full-service data at one monthly rate for the team, quoted after a free sample of your market. Scout Data does not append demographic attributes to your existing customer files or offer an API for consumer profiling.
Frequently asked questions
What is Datafinder?
Datafinder is a data append and predictive analytics company that allows businesses to upload customer lists and enrich them with demographic, financial, and lifestyle attributes.
How does data appending differ from skip tracing?
Data appending adds missing fields, like an email or a household income bracket, to an identity you already have. Skip tracing is the process of finding the person first and then returning their current contact info.