Case study›Roofing · Twin Cities · Our dialer
Two small storm tests in Minnesota: 7 appointments from 184 homes
A Twin Cities storm roofer tested two small lists of storm-hit homes with older roofs in our dialer. Together: 185 dials, 64 calls picked up and 7 appointments. The tighter cut, one storm area and older roofs, booked more on fewer dials.
- Who
- A storm roofing company in Minnesota
- Customer type
- Roofer with callers
- Sells
- Roof replacements after storms, by phone
- Market
- Twin Cities, Minnesota
- Team
- 2 caller links in our dialer
- Dialer
- Ours
- Lists
- Two tests
Counted in our dialer, where the team made every call.
A recent storm and an old roof
This roofer works storms in the Twin Cities. Its callers want two things on the same home: a recent storm, and a roof old enough that the storm is the last straw.
We sent two small tests into our dialer. The first was 100 homes inside a hail swath, with roofs about 15 years old. The second was 84 homes in a Maple Grove storm area, with roofs 14 years or older.
7 appointments from 184 homes
The first test booked 2 appointments on 101 dials. The second booked 5 on 84 dials. Together: 185 dials, 64 calls picked up, and 7 appointments, about 38 for every 1,000 dials.
The data held up. More than a third of dials were picked up, and only 8 of the 184 homes had a wrong number or a bad line.
The tighter cut booked more
The difference between the two tests is the lesson. The tighter cut, one storm area and older roofs, booked more appointments on fewer dials. On samples this small it is a sign, not a rule. But it points one way: a storm list is not every home under the hail. It is the homes under the hail whose roof was already near the end.
How it works
We match each home to the storm that hit it, check how old the roof is, and send only the homes where both line up, with the owner’s cell phone.