If your sales floor is dialing homeowners, landlines are no longer enough. The shift to wireless means your outbound campaigns rely entirely on the quality of your cell phone append service. While many vendors offer append capabilities, the defining factor is how they define a “match” and what they charge for it.
This guide compares the cell phone append vendors that publish their rates online, showing what you actually get for your money. (Disclosure: Scout Data is ours.)
The vendors that publish rates
| Vendor | Pricing Model | What to verify |
|---|---|---|
| BatchData | Subscription + per-hit | Tiered pricing drops the per-record rate; verify their DNC scrubbing matches your compliance needs |
| REISkip | $0.15 per match (Oct 2026) | Pay-per-hit makes misses free, but the $0.15 floor can be expensive at bulk volume |
| PrimeTracers | From $0.07 per match (Oct 2026) | Credit packages drop the rate further; check how many wireless numbers are returned per row |
| Scout Data | Bulk volume pricing | Owner-matched, DNC-scrubbed wireless records designed specifically for call-center volume |
How to evaluate an append service
When you run a sample through an append provider, the cost per match is only the first half of the math. You need to know what they are charging you for, which we break down in our phone append pricing guide.
- What counts as a match? Does the vendor charge you if they only find a disconnected landline, or do they guarantee a wireless number?
- Who does the phone belong to? If you append a property address, does the cell phone ring the current deed owner, or a previous tenant who lived there five years ago? If the number does not reach the decision-maker, the append is useless.
- Is it DNC scrubbed? TCPA regulations make dialing wireless numbers risky. A raw append that hands you numbers without a fresh Do Not Call scrub puts the compliance burden entirely on your dialer.
For a deep dive into the structural differences between investigative tracing and volume append, read our skip tracing vs data append comparison.
Pricing figures on this page are publicly circulating or illustrative examples from October 2026, not quotes — confirm with each vendor directly.
Frequently asked questions
What is a cell phone append service?
A cell phone append service takes a list of names and addresses and returns the matching wireless phone numbers. Unlike basic landline append, cell phone appending requires pulling from more dynamic, premium datasets since wireless numbers are not historically tied to public directory assistance.
How much does cell phone appending cost?
Published rates typically range from $0.02 to $0.10 per match, depending on the vendor, volume tier, and whether you are paying for any returned number or strictly for a verified wireless connection.
Do append services scrub for Do Not Call (DNC) numbers?
Some do, but it is not guaranteed. Many bulk append vendors will flag a number as DNC, but you must confirm how recently their registry was updated. Dialing cell phones carries strict TCPA compliance requirements, making DNC scrubbing an essential feature for any call center.