Ekata is an enterprise identity verification platform — the successor to Whitepages Pro, now owned by Mastercard. It is built to power fraud prevention and risk scoring at checkout. Most buyers searching for alternatives are leaving because they brought an enterprise fraud API to a bulk data job, and quote-based minimums do not scale for simple phone appends. This guide sorts the alternatives by the job you are actually hiring for. (Disclosure: Scout Data is ours.) Weighing it against idiCORE? See idiCORE alternatives.
First, decide which job you have
- Fraud prevention: Real-time risk scoring, digital footprints, and email age. Ekata owns this lane, alongside platforms like SEON and LexisNexis Emailage; if this is your job, stay.
- Bulk outbound: Thousands of property records a week that need a working, right-party phone and a clean DNC status. Real-time email risk signals matter less than yield per thousand.
The alternatives
| Platform | Lane | Pick it when |
|---|---|---|
| SEON | Digital footprint | You want real-time social media profiling for fraud scoring, often at a lower entry cost |
| AtData | Email intelligence | You specialize in email risk and want higher freshness than monthly database updates |
| Socure | Synthetic fraud | You need machine learning to detect fake or synthetic identities |
| LexisNexis Emailage | Global network | You need the gold standard in enterprise email risk scoring |
| Scout Data | Homeowner outbound | Solar, roofing, or home-service floors that need bulk lists with dialer-ready phones |
The economics that force the decision
Enterprise API pricing is rational when each call prevents a chargeback. It stops being rational when each call is simply appending a phone number to a dialer row. Ekata historically started around $500/month for low volume, with per-query rates dropping to $0.05–$0.15 only at the millions-of-checks tier (based on market data as of late 2026). Bulk appends price in the cents-per-record range at volume, where the goal is finding the highest share of working numbers.
Pricing figures on this page are publicly circulating or illustrative examples, not quotes — confirm with each vendor directly.
Frequently asked questions
How much does Ekata cost?
Ekata relies on quote-based enterprise pricing. Historically, low-volume plans started around $500/month, with per-query rates dropping to $0.05–$0.15 for companies running millions of checks per year. Most buyers start with a free trial of 50 to 100 queries.
Is Ekata the same as Whitepages Pro?
Yes. Ekata is the successor to Whitepages Pro, rebranded and eventually acquired by Mastercard to focus on enterprise fraud prevention and identity APIs.
When should I use Ekata?
When you need highly accurate US-based address and phone links fed directly into an existing fraud risk engine or checkout flow. Its strength is real-time identity signals, not bulk list building.