Exact Data lists print $0.21 a lead across most of its catalogue, as advertised in October 2026. While the price is clear, it applies primarily to postal and email channels, leaving call centers to request a custom quote for dialable telephone data.
Disclosure: Scout Data is our product; treat that entry as a maker’s pitch and the rest as our honest read.
The $0.21 catalogue price
Exact Data makes pricing simple for its ready-made lists. Whether you are looking for recent mortgage borrowers or new homeowners, the catalogue page typically shows a flat $0.21 per contact. This makes it easy for direct mail marketers to budget a campaign. A 10,000-record order at this printed rate costs $2,100 before any advanced targeting fees.
However, if you are running an outbound dialing floor, that printed price is for the wrong channel. The catalogue pages explicitly mark the data for postal and email use. Telephone data lives on a separate telemarketing page that promises a Do Not Call compliant list but prints no price. Buyers comparing Exact Data alternatives need to ensure they are comparing the cost of a dialable row, not a mailing address.
Pricing and claims on this page are as publicly advertised at the time of writing — confirm current pricing with each vendor, and with our sales team for Scout Data.
The Salesgenie connection
Because Exact Data is now integrated into Data Axle, buyers looking for a recurring stream of leads or a search-it-yourself database are often moved to a subscription model. This introduces a different pricing structure entirely. As covered in Salesgenie pricing, those subscriptions start at $99 per month for a basic seat, with exports requiring additional paid credits. A floor must do the arithmetic to find its true cost per connect when moving from a per-list purchase to a subscription.
Frequently asked questions
How much does Exact Data cost per lead?
Exact Data lists print $0.21 a lead across most of its catalogue, as advertised in October 2026. This price applies to ready-made postal and email lists, though adding specific filters or targeting can increase the rate.
Are Exact Data telemarketing lists $0.21 per lead?
Not necessarily. The $0.21 price is printed on catalogue pages that explicitly state the channels are “Postal, Email.” Telephone data is handled separately and requires a custom quote to ensure Do Not Call compliance.
Does Exact Data require a subscription?
You can buy one-time lists directly from Exact Data, but because the company is now integrated with Data Axle, users seeking a self-serve platform are often directed to a Salesgenie subscription starting at $99 per month.