Modernize is a provider of home-improvement leads for roofing, solar, and HVAC contractors. They run national marketing campaigns to find homeowners and then route those requests to contractors in their network.
Contractors usually look for Modernize alternatives when the cost per lead climbs or when they find themselves competing too heavily against other bidders on the same roof.
Disclosure: Scout Data is our product. We do not sell inbound requests; we provide dialer-ready homeowner data.
The contractor lead models
Lead providers generally fall into two camps: exclusive and shared. An exclusive-vs-shared-leads comparison shows the trade-off: you either pay a high premium to be the only bidder, or you pay less but race three other trucks to the driveway.
Pricing shapes above reflect publicly advertised information at the time of writing. Confirm current rates directly with each vendor.
Owning the data instead
Instead of waiting for a homeowner to fill out an online form and then paying a premium for that single interaction, many roofing contractors buy their own data. By pulling lists based on roof age or storm footprints, you build an outbound engine that finds the job before the homeowner searches online.
Frequently asked questions
How does Modernize verify their leads?
They use call centers and digital marketing to screen homeowners who express interest in a project before routing them to the contractor.
Are Modernize leads shared?
Yes, in many cases they share leads with competing contractors. The exact terms and volume are negotiated per account.
How does Scout Data differ from Modernize?
Modernize sells you a homeowner who has already asked for a quote. Scout Data sells you a dialer-ready list of homeowners who need a roof but haven’t called anyone yet.