RepCard gets filed under door-knocking software, and that placement is why most comparisons of it are useless. Put it next to a territory manager and it looks thin. Put it where it belongs — against the thing that happens after a rep walks away from a door — and it is competing with your CRM’s follow-up sequence, a rep’s personal text thread, and very often with nothing at all.
So before shortlisting alternatives, get the category right. RepCard’s premise is that in home services the rep is the brand: a homeowner remembers a person, not a company, and the twenty minutes after the conversation is when the deal is won or quietly lost. The product is a digital card, reviews and credibility content the homeowner sees afterwards, automated follow-up, and a leaderboard culture wrapped around all of it.
Disclosure: Scout Data is our product. We work on the opposite side of the knock from RepCard and are not a replacement for it — the last section says exactly what we do and do not do.
The rate card, as advertised
| Plan | Advertised price | Shape |
|---|---|---|
| Personal — Free | $0 | One card and QR code, contact management, capped notifications, reviews and referrals, RepCard branding |
| Personal — Premium | $12/month, 20% annual discount advertised | Unlimited notifications, reviews and referrals, branding removed, custom card designs |
| Team — Starter | $24 per user/month, 17% annual discount advertised | Team chat, basic leaderboards, calendar, admin dashboard, basic reporting |
| Team — Pro | $49 per user/month, 17% annual discount advertised | Competitions and gamification, advanced leaderboards, training library, canvassing tools, advanced analytics, API access |
| Team — Enterprise | Custom | Custom integrations, dedicated success manager, onboarding, volume discounts |
Add-ons are priced separately and several are metered rather than flat — an AI roleplay tool and a document engine each advertised at $99 a month, the document engine also charging per document opened, SMS billed per message, and background checks priced per check. If you are budgeting, the metered lines are the ones that surprise people, because they scale with activity rather than headcount.
Every figure above is what RepCard publicly advertised on its own pricing page at the time of writing, and rate cards move. Confirm current pricing with the vendor directly, and with our sales team for Scout Data.
The free personal tier changes the shortlist
This is the detail most comparisons skip, and it matters more than the team plans. A rep can run RepCard for nothing, or for twelve dollars a month, without their company buying anything. Plenty already do.
Which means if you are a manager evaluating alternatives, you may not be evaluating a purchase at all — you may be deciding whether to standardise and pay for something your best closers already use individually. Those are different decisions with different failure modes. Standardising buys you leaderboards, reporting and a training library; it also takes a tool reps chose for themselves and makes it something they were assigned, which is the classic way adoption dies.
Alternatives, by the outcome you actually want
| What you want | Where to look |
|---|---|
| A digital card and nothing else | General digital business card tools, which are cheaper and not built for field sales — fine if follow-up automation is not the point |
| Follow-up sequences after the door | Your CRM almost certainly does this already and you are paying for it; check before buying a second tool |
| Reviews and referral capture | Reputation platforms built for home services, which handle the review side more thoroughly |
| Leaderboards and rep culture | The full D2D platforms — SalesRabbit alternatives and SPOTIO alternatives cover that field |
| Territory management and canvassing workflow | A dedicated canvassing tool — Terros alternatives covers the lighter end of that market |
| More conversations worth following up on | A targeting problem, not a follow-up one — see below |
The measurement that settles it
Follow-up tools are unusually easy to evaluate honestly, because the thing they promise is countable. Take a month of conversations and split them: how many ended with the rep holding a way to contact that homeowner, and of those, how many converted on a touch after day one.
If contact capture is low, no follow-up product helps — reps are leaving doors without anything to follow up on, and that is a script and habit problem. Our door knocking scripts guide covers how the ask actually gets made at the threshold. If capture is healthy and post-day-one conversion is near zero, that is exactly the gap RepCard is built for, and it will probably pay for itself.
Where Scout Data fits
Plainly: we are upstream of RepCard, not a substitute for it. RepCard works on the relationship after a conversation happens. Scout works on whether that conversation was worth having — putting roof and system age, full permit history, storm exposure, estimated time in home and owner contact matched to title on the map before a rep parks.
The two stack well and the reasoning is arithmetic rather than marketing. Follow-up multiplies whatever conversations you started with; it cannot create them. Across 237,000 logged knocks our door knocking statistics put 63% of doors at nobody home, which caps how much any follow-up tool can do. Raise the share of doors that open onto a real reason to talk, and a follow-up tool has more to work with. For the wider field of door-knocking software, see our door knocking app comparison.
Frequently asked questions
What does RepCard cost?
As publicly advertised at the time of writing, the team plans are Starter at $24 per user per month and Pro at $49, both showing a 17% annual discount, with Enterprise quoted custom. There is also a free personal tier and a Premium personal plan at $12 a month. Several add-ons are priced separately, including per-message and per-document charges.
Is RepCard a canvassing app?
Partly, and it has grown in that direction — canvassing tools appear on its Pro tier alongside leaderboards, competitions and a training library. But the thing it is known for, and the reason teams buy it, is what happens after the conversation: the digital card, the reviews, the automated follow-up. Buying it primarily as a canvassing map is buying it for its second-best feature.
What should I measure to know if RepCard is working?
Two numbers, and neither is app logins. First, contact-capture rate: the share of conversations where the homeowner ends up with the rep’s card and the rep ends up with a way to reach them. Second, the conversion rate on follow-up touches after day one. A follow-up tool that does not move both is decoration.