- Owners moved in since 2023
- 20,700
- All owner households
- 307,500
- Median home value
- $575,000
- Median year built
- 1986
New homeowners in Salt Lake City, by the numbers
Families keep moving into the valley, and a new owner here sets up insurance, security, solar and water treatment in the same few months. The Census Bureau counts owner households by the year they moved in. In the Salt Lake City-Murray, UT Metro Area:
| Owner households | Estimate |
|---|---|
| Moved in 2023 or later | 20,700 (±3,100) |
| Moved in 2020 to 2022 | 55,000 |
| All owner households, 2024 | 307,500 |
Every one of those households started with a list of decisions: the insurance policy, the alarm, the internet, the water, the roof and the first service plans. The companies that reach the new owner first have the best shot at them.
New homeowner leads in Salt Lake City
Most new mover lists are built around the address, and for months after a sale the phone number on that address still belongs to the seller. Scout Data’s Salt Lake City new homeowner leads are the buyer:
- The actual owner, not the address. Every record is the person who bought the home, matched by name.
- In their first months, not a year later. You reach the buyer while other lists still show the previous owner.
- Their own mobile, DNC-scrubbed. Active cell numbers only, checked against the Do Not Call list, unique across the file.
- Owner-occupied, financed purchases. Real households who bought to live in the home. No investors, no flips, no companies.
- Your home types, your area. Single-family homes, townhomes and condos, cut to the counties, cities or ZIP codes you sell.
- Guaranteed. Wrong number or wrong person? We replace it.
Teams in Salt Lake City use them for home insurance, mortgage protection, home security, solar, roofing, HVAC and internet sales. The full offer is on the new homeowner leads page.
Water softener leads in Salt Lake City
Utah water is some of the hardest in the country, and most buyers find out from the scale on their first new faucet. A new owner decides on water treatment in the first few months, before they get used to the water and before another dealer reaches them. The same list books in-home water tests: the buyer, on their own mobile, DNC-scrubbed.
- Water test appointments while every complaint about the water is new.
- Softeners, filtration and reverse osmosis sold to the person who owns the plumbing, not a renter.
- Salt delivery and service plans before the owner signs with the first dealer who knocks.
More for dealers on the water softener leads page and in water treatment leads for call centers.
Guaranteed
- Right-Person Guarantee. If the person on the number did not buy the home, we replace the record free.
- Good-Number Guarantee. A number that is disconnected or wrong is replaced. You never pay for a line that does not ring.
Other metros
New homeowner and water softener leads in Phoenix, Las Vegas, Dallas, Houston, Tampa, San Antonio and Denver. Any other county, city or ZIP code is available on request; see how to find new movers and how to find recently sold homes for the ways teams usually go about it.
About the figures
- Source. U.S. Census Bureau, American Community Survey (ACS 2024 1-year) estimates for the Salt Lake City-Murray, UT Metro Area: tenure by year the householder moved into the unit (B25038), median value of owner-occupied homes (B25077) and median year built for owner households (B25037).
- What they are. Survey estimates of households, rounded to the hundred, with the Census margin of error shown for the recent count. They describe the market, not the size of a list.