Water softener leads
Reach new homeowners before they buy a water softener from someone else.
The person who just bought the home, on their own cell phone, in their first months in it. Hard-water markets first. DNC-scrubbed, and wrong numbers or wrong people are replaced.
Why new homeowners
The water is new to them. So is every dealer.
- They decide in the first monthsA new owner tastes the water, sees the scale and books a water test before the habit of putting up with it sets in.
- Nobody has their business yetThe old owner’s dealer does not know them, and the salt delivery or filter service is up for grabs.
- The person who decidesYou reach the buyer on their own mobile, not the seller and not a renter who cannot install anything.
Every home comes with
The buyer, on their own cell. Guaranteed.
- On every record
- The buyer, and the co-owner when there is one
- Their own mobile number, with its Do Not Call status
- An email address where we find one
- The purchase date and price
- The loan: lender, type and amount
- The home: type, size and year built
- Right-Person GuaranteeIf the person on the number did not buy the home, we replace the record free.
- Good-Number GuaranteeA number that is disconnected or wrong is replaced. You never pay for a line that does not ring.
How dealers use it
Water tests, softeners, filters and service plans.
- In-home water test appointmentsBook the test while the owner is still settling in and every complaint about the water is new.
- Softeners and conditionersHard-water markets first: the scale on a brand-new faucet sells the visit.
- Filtration and reverse osmosisDrinking water, whole-house filters and well treatment for owners who want the taste fixed.
- Salt delivery and service plansWin the recurring service before the owner signs with the first dealer who knocks.
Hard-water markets
New homeowners where the water is hardest.
- Salt Lake City, UtahAbout 20,700 owner households moved in since 2023.Salt Lake City new homeowners
- Phoenix, ArizonaAbout 122,700 owner households moved in since 2023.Phoenix new homeowners
- Las Vegas, NevadaAbout 49,600 owner households moved in since 2023.Las Vegas new homeowners
- Dallas, TexasAbout 148,600 owner households moved in since 2023.Dallas new homeowners
- Houston, TexasAbout 142,700 owner households moved in since 2023.Houston new homeowners
- Tampa, FloridaAbout 87,300 owner households moved in since 2023.Tampa new homeowners
- San Antonio, TexasAbout 61,500 owner households moved in since 2023.San Antonio new homeowners
- Denver, ColoradoAbout 72,400 owner households moved in since 2023.Denver new homeowners
Questions
Water softener leads, answered.
What are water softener leads?
Homeowners likely to buy a softener, a filter or a water test. The best of them are new homeowners in hard-water markets: they just moved in, they decide on water treatment in the first few months, and no dealer has their business yet.
Why new homeowners?
A new owner meets the water on day one: the scale on fixtures, the taste and the spots on the glass. They are the person who decides, and they have no dealer they already trust. Reach them before another company does.
Do I get the buyer or whoever lived there before?
The buyer. Every record is the person who bought the home, matched by name, on their own mobile. If the person on the number did not buy the home, we replace the record free.
Are the numbers safe to call?
Every number is an active mobile checked against the Do Not Call list, and unique across the file.
Which markets?
Any U.S. county, city or ZIP code. Most dealers start in hard-water markets: Utah, Arizona, Nevada, Texas, Florida, Southern California, Colorado and the Midwest. Metro pages on this site cover Salt Lake City, Phoenix, Las Vegas, Dallas, Houston, Tampa, San Antonio and Denver.
Can I use the leads to book in-home water tests?
Yes, that is the most common use: call the new owner, book the test, and sell the softener or filtration system at the visit.