Map My Customers (now Pipeline) is a B2B field sales CRM designed to help traveling reps visualize their accounts on a map, optimize routing, and track territory performance. As of October 2026, pricing starts at $99/user/month when billed annually.
Map My Customers is built primarily for wholesale reps, medical device sales, and distributors who manage a set book of business. This page covers alternatives for teams evaluating routing tools, particularly those in residential field sales.
B2B routing vs. B2C canvassing
If your sales team drives from business to business across a large territory, your main challenge is logistics: minimizing windshield time between scheduled appointments. In this scenario, Map My Customers competes directly with tools like Badger Maps. Both platforms excel at pulling existing accounts from your CRM and building efficient daily routes.
However, if your team sells solar, roofing, or HVAC directly to homeowners, a B2B routing tool is the wrong tool for the job. Residential canvassing requires tracking every door on a street, assigning tight walking territories, and capturing rapid dispositions. For these teams, a dedicated door-knocking app like SPOTIO is far more appropriate.
Moving beyond basic routing
Whether you use a routing app or a canvassing tracker, these tools primarily organize the data you already have. They assume you know who you want to talk to, and they help you get there efficiently.
For residential field sales, the harder problem is deciding which street to walk in the first place. When you layer property intelligence onto the map—showing exactly which homes have old roofs, unpermitted solar, or recent hail damage—you move from simply optimizing travel time to actively increasing your conversion rate at the door.
Frequently asked questions
How much does Map My Customers cost?
Map My Customers pricing starts at $99 per user per month (billed annually) for the Industry Leader plan, and scales up to $199 per user per month for advanced field intelligence features, as of October 2026.
What is the best alternative to Map My Customers?
For B2B field routing, Badger Maps is the most direct alternative. For B2C door-to-door teams running residential canvassing, SPOTIO or a property data tool like Scout Data is usually a better fit.