Badger Maps costs $58 per user per month billed annually, or $69 billed monthly, on its Business plan, as publicly advertised on badgermapping.com/pricing in October 2026 — and it is a route planner built for B2B outside sales, not for door-to-door. Its homepage calls it “the #1 B2B field sales platform” and counts “10k+ B2B field teams.” That is an honest description, and it is the whole story for a solar, roofing or HVAC canvassing team that found Badger while searching for a map: the product is excellent at a job that is not quite yours.
Disclosure: Scout Data is our product; treat that entry as a maker’s pitch and the rest as our honest read.
Who Badger Maps is for
Badger’s rep drives between scheduled visits: think of a medical-device rep calling on clinics, a distributor’s rep working a list of stores, a service manager visiting contract accounts. The accounts live in a CRM — Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, NetSuite and others are listed — and Badger is the map and the mobile front end on top of them, with route optimization, voice-to-CRM notes, meeting briefs and follow-up emails after each visit. The pricing page is explicit that every user “must have a corresponding account/user setup in the CRM.” Done right, that saves a B2B rep real hours of driving and data entry.
Where a door-to-door team hits the edges
- Records are capped per license. The plan comparison lists up to 2,000 records or accounts per license on Personal and Business, and up to 10,000 on Enterprise and Enterprise Plus. A canvassing territory is measured in homes, not accounts, and a busy one is built to be worked street by street rather than imported first.
- The route is a list of stops. Optimization runs up to 120 stops, which is a big day for a rep driving between appointments. A canvasser’s day is a walk: park once, work a block, move on. What they need from the map is which of those homes to skip.
- Lead generation finds businesses. Badger’s lead-generation page describes data on local businesses, searched by business type, industry or revenue. Homeowners are not in that search.
- Gamification sits on the top tier. Leaderboards and gamification appear under Enterprise Plus, which is quoted, or as the separate Badger Scoreboard add-on. Door-to-door culture runs on the board, and in most canvassing apps it is a core feature.
Alternatives, by the team you actually run
| Your team | Look at |
|---|---|
| A large solar or roofing door-to-door org that needs territory rules and manager reporting | SalesRabbit or SPOTIO — SalesRabbit alternatives, SPOTIO alternatives |
| A crew that wants canvassing and job management on one published per-seat price | Knockio — Knockio alternatives |
| Closers who live on follow-up and referrals | RepCard — RepCard alternatives |
| A commercial division calling on property managers and facility accounts in a CRM | Badger Maps — this is the job it was built for |
| Any team whose reps knock plenty and set too few | Scout (Scout Data), under whichever tool logs the knock |
The fourth row is worth taking seriously. Plenty of roofing and HVAC companies run a commercial or service-agreement side with a real book of accounts, and for those reps Badger may be the better tool than anything built for the doorstep. The mistake is putting the residential canvassers on the same app because the map looks similar.
The map a canvasser needs
A B2B map answers “how do I get to my accounts?” A canvassing map has to answer “which of these homes is worth a knock?” — and that answer is about the property, not the route. Scout puts every home in a territory on one map with its property signals: roof age, new permits, storm paths, move-ins and the owner on title, drawn from county records, permits and aerial imagery. A solar rep sees the roofs that suit panels and do not have them; a roofing rep sees the street the storm crossed and the roofs old enough to need replacing. For cutting those homes into fair territories, see solar canvassing territory management, and for the full field of apps built for the doorstep, the door-knocking app comparison.
Badger Maps prices and plan limits as publicly advertised on badgermapping.com in October 2026. Confirm current pricing directly with each vendor.
Frequently asked questions
How much does Badger Maps cost?
As publicly advertised on badgermapping.com/pricing in October 2026: Business is $58 per user per month billed annually or $69 billed monthly; Enterprise is $95 annually or $109 monthly; Enterprise Plus is quoted. A 14-day free trial is offered, with no credit card for the first 7 days when you sign up on the website, and a 90-day money-back guarantee applies to teams of 2 or more licenses.
Is Badger Maps good for door-to-door sales?
It can route a canvasser, but it is built for B2B outside sales: reps visiting a book of accounts that live in a CRM. Its record limits are per license, its lead generation searches businesses, and its route optimizer plans up to 120 stops. A door-to-door team working every home on a street usually fits a canvassing app such as SalesRabbit, SPOTIO or Knockio better.
Can Badger Maps find homeowner leads?
Not as described on its own site. Badger’s lead-generation page, read in October 2026, says it uses data on local businesses and lets reps search by business type, industry or revenue. For homeowners — roof age, permits, storm paths and the owner on title — Scout, from Scout Data, maps every home in a territory.