ProspectNow (now Prospect by Buildout) charges $299 per month for its Regional plan and $499 per month for its National plan, as of October 2026. The platform is built around predictive analytics that identify commercial and residential properties likely to sell. While the search tools are broad, access to owner contact information is metered through a monthly allowance of “unlocks.” (Disclosure: Scout Data is ours.)
The subscription tiers
ProspectNow splits its pricing by geographic coverage and billing frequency. The standard published tiers are:
- Regional: $299/mo ($199/mo if billed annually). Includes access to three counties.
- National: $499/mo ($349/mo if billed annually). Includes nationwide search access.
The cost of owner contact data
The base subscription covers the software and the predictive algorithms. However, actually contacting those owners is capped. A standard plan typically includes between 50 and 500 owner “unlocks” per month. Each unlock reveals the phone number, email, and mailing address tied to a property. For teams running outbound campaigns, this means the software cost is only the floor; high-volume dialing requires negotiating custom enterprise limits. For a deeper breakdown of how this compares to other vendors, see ProspectNow alternatives.
When the pricing model breaks down
Paying a premium for predictive algorithms makes sense if your primary hurdle is figuring out who to call in a broad real estate market. However, if you already know who your buyers are — for instance, you need to dial every single-family home with a 15-year-old roof in a specific zip code — you are paying for analytics you don’t need while being artificially restricted by unlock limits.
In those scenarios, purchasing homeowner data on a cost-per-record basis is often more efficient. Instead of a monthly software subscription that caps your contacts, you buy the exact list of phone numbers you need, fully scrubbed against the DNC registry, and load it straight into your dialer.
Pricing figures on this page are publicly advertised on prospect-by-buildout.com/pricing as of October 2026. Confirm current pricing with the vendor.
Frequently asked questions
How much does ProspectNow cost per month?
ProspectNow’s Regional plan costs $299 per month for access to three counties. The National plan is $499 per month for nationwide access. Both plans offer a discount if billed annually ($199/month and $349/month equivalent, respectively).
What is a ProspectNow owner unlock?
An “unlock” in ProspectNow reveals the property owner’s phone number, email, and mailing address. Standard plans typically include a set allowance of 50 to 500 unlocks per month.
Does ProspectNow offer a free trial?
Yes, ProspectNow offers a 7-day free trial for new users to test the platform’s property search and predictive analytics.