REDX is a seller-lead subscription for real estate agents and teams: expired, FSBO, FRBO and pre-foreclosure leads, a neighborhood search called GeoLeads, a power dialer and a CRM, sold by the month. For a solo agent working this morning’s expireds, that bundle is hard to argue with. The question changes when the buyer is a calling team, an ISA floor or an agent team with several people on the phones, because a team pays by the caller-hour, and the price of a lead is the smallest number on its bill.
Disclosure: Scout Data is our product. We sell homeowner data to calling teams, agents’ teams among them, so treat that section as a maker’s pitch and the rest as our read of REDX’s own pages, read on 2 November 2026.
What REDX sells, in its own words
REDX lists five lead products: Expired Leads, FSBO Leads, FRBO Leads, Pre-Foreclosure Leads and GeoLeads, which its pricing page describes as a way to “search any US neighborhood and instantly get homeowner contact info.” The expired product is described as a skip trace product for expired listings in your MLS, and REDX says it includes old expireds at no extra charge. Around the leads sit the Power Dialer, the Vortex CRM and two social-media tools.
At the time of writing (November 2026), the pricing page lists each lead type from $60 a month, all five in the Core bundle at $199 a month, Connect at $299 a month (adding a single-line Power Dialer and Ad Builder) and Pro at $349 a month (a three-line dialer). Added users are $75 a month each on Core and Connect and $99 on Pro.
On Do Not Call, REDX is plain about where the line sits. Its Power Dialer page says it “flags numbers on the Do Not Call Registry before your session begins” and that “compliance with federal and state telecom laws remains the agent’s responsibility.” That is a normal and honest position for a tool sold to individual agents. It also tells a team manager who owns the risk on every dial.
None of this is a weakness. It describes the unit: REDX sells a lead category for a territory, by the month, and leaves the choice of which rows to call first, and whether the person who answers can sign a listing agreement, to whoever is dialing.
Seven numbers a calling team should compare instead of price
A solo agent can judge a lead source by feel. A team cannot, because the cost that moves is the caller’s hour, and it is paid whether the hour reaches an owner or a disconnected line. These are the seven numbers that decide whether a source is cheap for a floor.
| Measure | What it tells you | Where to read it |
|---|---|---|
| Cost per appointment | The whole bill (data, dialer, caller wages) divided by appointments set | Your CRM’s appointment count against the month’s spend |
| Connects per caller hour | How much talking an hour of wages buys | Dialer report: live answers divided by logged hours |
| Wrong and dead numbers | Hours spent reaching nobody, or the wrong person | Disposition codes for disconnected and wrong party |
| Owner on title or occupant | Whether the person who answers can sign a listing agreement | A “not the owner” disposition, renters included |
| Do Not Call flags | Whether rows arrive flagged or left out, and when | Rows skipped for DNC, and the scrub date on the file |
| Freshness | How long ago the owner and the phone were checked | Disconnected share on the first pass of a new file |
| Filters for your pitch | Whether you can choose homes (absentee, high equity, recent move) rather than take a whole category | The vendor’s order form, not its brochure |
Price per lead is missing on purpose. A list that costs more per row and books more appointments per caller hour is the cheaper list, because the hour is paid either way. What a reasonable contact rate looks like, and how many dials an appointment usually takes, are in what is a good contact rate and how many dials per appointment.
A worked example: one caller, two lists, one week
The figures below are round numbers chosen to make the arithmetic visible. They are not benchmarks for REDX, Scout Data or anyone else.
Say one caller works ten hours a week on each of two lists, at $25 an hour. List A costs $50 for the week and List B costs $150, three times as much.
| List A | List B | |
|---|---|---|
| Data for the week | $50 | $150 |
| Caller wages, 10 hours | $250 | $250 |
| Live connects | 120 (12 an hour) | 90 (9 an hour) |
| Connects that were not the owner | 40 | 10 |
| Appointments set | 10 | 16 |
| Cost per appointment | $300 ÷ 10 = $30.00 | $400 ÷ 16 = $25.00 |
List A connects more often and costs a third as much, and it still loses, because a third of its connects were people who could not say yes. Run the same table with your own numbers and the ordering can go either way. That is the point: it cannot be read from the sticker, only from your dialer.
The alternatives, by what your team is short of
| If your team is short of | Look at | Why |
|---|---|---|
| This morning’s expireds and FSBOs in your MLS | REDX, or Landvoice | Daily listing-status leads are what both are built around |
| A dialer for leads you already have | A standalone dialer: Mojo Dialer or BatchDialer | The gap is the dialer, not the data |
| Investor-style lists you build yourself | PropStream, BatchLeads or DealMachine | A seat with filters, for one person who builds and traces lists |
| Phones for a list you already own | A bulk skip trace | You have the homes; you need the numbers |
| Which homes in your farm to call, with a live owner mobile | Scout Data | Homes chosen for the pitch, the owner on title by name, and a mobile with its Do Not Call flag |
Every team in the comparison above can be a good customer of the tool next to it. Many floors keep the morning expired feed and add a second source for the hours after it runs dry; the mistake is judging both on the same price-per-lead line.
Where Scout Data fits, and where it does not
A lead feed tells you who is attached to an address. Scout Data tells a calling team which homes to call, whether the person on the row is the owner on title, and whether the mobile is live. For agents’ teams, that means files of absentee and out-of-state owners with the address where the owner gets mail, high-equity homes, recent movers, and the listing status of each home so callers skip houses already on the market. Every phone carries its Do Not Call flag, or comes as a dialer file with the flagged numbers left out. The how-to behind each of those lists is in how to find absentee owners and how to find high-equity homeowners.
Where it does not fit: if your whole model is calling yesterday’s expireds the morning they drop, keep REDX or Landvoice for that. Scout Data is the list for the rest of the farm, and it is not a self-serve account: the sample is texted to you, and a file is arranged on a short call.
How to run the comparison without fooling yourself
- Same callers, same hours. Alternate the two lists by hour or by day, never by caller, or you are measuring the callers.
- Stamp the source on every row at import. A merged list cannot be judged afterwards.
- Add three dispositions if you lack them: wrong party, not the owner, disconnected. Without them the two lists look alike.
- Three passes before you judge. The first pass favors whichever list has more people home at that hour.
- Divide the full cost by appointments. Data, dialer seats and wages, over appointments set. Count held appointments too if your volume allows it.
- Write the scrub date down. Whoever flagged the numbers, the compliance record is the team’s.
The longer version of this procedure, including what to ask a vendor before a test starts, is in how to audit a lead vendor, and the field-by-field read of a sample is in free lead samples: how to test a vendor. For the wider field of homeowner data vendors, grouped by the job each is built for, see best homeowner data for call centers.
Vendor claims on this page are as publicly advertised at the time of writing (November 2026). Confirm current products and pricing with each vendor, and with our sales team for Scout Data.
Frequently asked questions
What are the best alternatives to REDX for a calling team?
It depends on what your callers are short of. For this morning’s expireds and FSBOs, the like-for-like is Landvoice. For a dialer over leads you already have, a standalone dialer. For investor-style lists you build yourself, PropStream, BatchLeads or DealMachine. For choosing which homes in a farm to call, with the owner on title and a live mobile, Scout Data. Judge each on cost per appointment on your own dialer, never on the price of a lead.
How much does REDX cost?
At the time of writing (November 2026), REDX’s pricing page lists each lead type from $60 a month, all five lead types in its Core bundle at $199 a month, Connect at $299 a month with a single-line Power Dialer, and Pro at $349 a month with a three-line dialer. Added users cost $75 a month each on Core and Connect and $99 on Pro. Annual billing is offered at a lower monthly cost.
Does REDX check numbers against the Do Not Call list?
Yes, as a flag. REDX’s Power Dialer page says it flags numbers on the Do Not Call Registry before a dialing session begins, and that compliance with federal and state telecom laws remains the agent’s responsibility. Its expired-lead page says numbers are cross-checked against the registry. A calling team should still record its own scrub date on every row it dials.
Is REDX a good fit for an ISA team?
For a team whose whole model is listing leads, yes: REDX sells team seats, a multi-line dialer on its Pro plan and a CRM. The fit weakens when the team also needs to call the rest of the farm, because a lead category does not tell callers which of those homes to call first, or whether the person on the row owns the house.