ProspectNow and Reonomy both help professionals find commercial building owners: ProspectNow leads with predictive analytics to spot likely sellers, while Reonomy focuses on deep nationwide entity resolution. Both are built around a transaction: one predicts it, the other researches it. A contractor’s sale is not a transaction in that sense, which changes what the right tool looks like.
Disclosure: Scout Data is our product; treat that entry as a maker’s pitch and the rest as our honest read.
Predictive Analytics vs. Entity Resolution
ProspectNow is built to answer timing questions. It uses predictive algorithms to identify properties that are statistically likely to sell or refinance soon. It pairs that signal with owner phone numbers, emails and mailing addresses, unlocked up to a set number of owners a month, which makes it a prospecting tool for brokers looking for their next listing. (See our ProspectNow alternatives guide.)
Reonomy answers who, not when. Given a building, it shows the company that owns it, the people behind that company and the rest of their holdings, which is what an investor needs before an off-market approach.
Likely to sell is not likely to buy
ProspectNow’s signal is timing: which owners are likely to sell in the next twelve months. That is exactly the signal a listing broker wants and the wrong one for a contractor. An owner about to sell rarely replaces a roof or adds a battery first; the buyer will.
A roofer or solar installer needs the opposite filter: buildings whose owner is staying, with a roof that shows wear from the air, a hail path across it, or panels already up. Reonomy can tell you who owns each of those buildings, but you still have to find them first.
Where Scout Data fits
Commercial data from Scout Data starts from that contractor’s filter. The building lists are hail-hit flat roofs, worn flat roofs, buildings with solar, or any commercial building in your territory, and each one arrives as a dossier with the business inside, the entity on title and the people who decide, with their numbers. See Reonomy alternatives for the rest of the field.
Frequently asked questions
What is the difference between ProspectNow and Reonomy?
ProspectNow focuses on predictive analytics, highlighting commercial properties likely to sell or refinance. Reonomy focuses on nationwide entity resolution—stitching records together to find the human owners behind LLCs for off-market deal sourcing.
How does ProspectNow pricing compare to Reonomy?
ProspectNow advertises a Regional plan at $199 and a National plan at $349 a month billed annually, as of October 2026. Reonomy advertises a self-serve subscription starting at $500 per month (or $400 per month billed annually). See ProspectNow pricing for more details.
Which is better for outbound commercial sales?
Both platforms provide owner records and contact data. However, if your goal is to call a list of building owners to sell services, commercial data from Scout Data delivers a pre-built list of owner dossiers formatted specifically for outbound outreach, without requiring you to build the list manually.